World's Greatest Architectural and Industrial LED strip lights 

What is an LED strip light and what can they do?

UltraBright LED strips sold in 16'5'' reels (5 meters)

I think I get it, but what are 'Lumen'?

This is currently a popular way to measure light output where we used to use watts when speaking about light bulbs. Our high intensity ultra bright flexible LED strip lights produce an incredible amount of light. Lumen (LM) the measurement of light perceived by the human eye.  Compare lumen output when selecting LEDs. See also  Lumen explained.