2025 at Flexfire: A Year of LED Innovations & Building Around You
DIY LED light projects and human-centric lighting deserve an equally simple shopping experience focused on you. Look back at how we made it happen in 2025.
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We all know what it feels like to set up new lighting in our home or business. After all the installation work, everything changes: richer colors in products and aisles, increased foot traffic and attention, refreshed furniture and decor, and corners we hadn’t noticed before.
More than anything, it teaches us to see things differently—to move through each day with fresh eyes and rediscover the details that make a place truly ours, ready to welcome others and make life a little brighter and easier. In many ways, this year was exactly that for Flexfire.
Yes, we launched more cutting-edge LED products that kept us at the forefront of the industry and aligned with your renovation plans and new-build projects. But those innovations came alongside bigger changes—from our website to our mission and visual identity—all focused on serving you better and building a deeper foundation for the future.
So just as upgrading lighting literally renews both you and your space, renovating our Flexfire home renewed our vision and strengthened who we are for you and for those we’ll support in the years ahead. In this blog, we invite you to explore what made 2025 such a standout year.
You Took Center Stage in Our New Identity
Our most visible change was the successful rebrand we’d been planning for some time. After more than a decade with the same look, we introduced a logo that feels closer to you. It reflects the values behind your projects—trust, creativity, and connection—through warmer colors inspired by the emotional impact our lights have once installed.
At the heart of this change was a simple realization: The center of our brand is you—the home or business owner committed to transforming a space and, in turn, everyday life. That’s why we also feature more people using and enjoying our products. Now, your smile shines alongside our lights, and their real-world benefits come through in every reference image.
And this new look is already gaining traction! We were thrilled to be featured on a major multimedia channel as part of our All Access initiative. It was a great sign that this new direction is resonating and reaching a wider audience than ever.
A Simpler, DIY Digital Journey for Your DIY LED Lighting Projects
Understanding that you were the driving force behind our year meant valuing your time and your desire for simplicity when learning and putting into practice something that can feel intimidating to many: lighting and electricity. And that goes beyond making our products DIY-friendly.
On our website, this translated into a redesign (still in progress!) focused on a more intuitive layout, sections better tailored to your needs, a smoother shopping experience, and clearer, more accessible language for highly technical concepts. This vision came to life through pages and resources such as:
- Our redesigned Homepage: Bigger, bolder benefits, communicated through vibrant images and videos, with a clearer structure of promotions and value—plus an all-in-one hub to help you find exactly what you need, fast.
- Our all-in-one Project Builder: A short, easy-to-follow series of questions that translates your project into a fully equipped, ready-to-order cart—100% double-checked by an expert. The fastest, simplest way to buy.
- Our Shop by Room pages: A dedicated way to plan new builds and remodels across your home—from kitchens to garages—answering key questions, showcasing use cases and benefits, and recommending the right products so you can choose with confidence.
- A troubleshooting guide for common LED system issues, a hub dedicated to the Leona® smart ecosystem, an LED glossary that translates electrical jargon into plain language, and much more coming in 2026—all organized within a streamlined top navigation for easier browsing and access.
Growing Our Reach & Support: From Lighting Pros to Everyday Users
A year dedicated to our community also meant investing more in what helps us improve our service. This can only happen by recognizing the diversity and individuality of each of you—what truly makes our company unique. That’s why we focused on two key initiatives.
The first is the modernization of our Partner Program and Hub, now reintroduced as Flexfire Pro, in line with our refreshed brand. This new platform is designed to better support electricians, designers, and contractors in a more efficient and collaborative environment.
We also brought on a highly qualified team of LED lighting specialists offering 100% Spanish-language expertise. This aligns with our renewed goal of using clearer, simpler language so a growing segment of our customers can get the support they need in the language they feel most comfortable with. ¡En Flexfire ahora también hablamos español, así que contáctanos ya para empezar tu proyecto!
New LED Lighting Technology: Our Year in Product Launches
The year for the most reliable LED lighting company in the United States wouldn’t have been complete without a range of cutting-edge innovations, offering you new ways to see your spaces and bring your projects to life. After all, excellent service is only truly valuable when it’s backed by solid, durable product lines with up to 15-year warranties.
These are the new products you’ve been incorporating over the months to make your home or business 100% reliable in lighting and ready for the future:
January: Leona® TV Backlighting Kit
From the Super Bowl to awards season—and now, during the holidays, with festive music videos and your favorite video games played alongside visiting family—we made your TV experience more immersive with this DIY color-changing TV light set that syncs seamlessly with on-screen content.
April: ClickBright™ Tunable White LED Light Bars
You may have gotten your hands messy kneading dough during a pizza night with friends, or settled in to focus with under-cabinet lighting in your home office. In both moments, our motion-activated, tunable-white LED light bars were right there with you, easily mounting to your work surfaces thanks to their linkable, easy-to-install design.
August: Vital™ Affordable LED Strip Lights
This year, we also learned that while most projects call for premium solutions, sometimes simpler options—backed by the same quality standards—are exactly what’s needed at a more accessible price point. Our cost-smart LED strip lighting line helped bring thousands of projects across the country to life in 2025.
September: Victory™ CCT Selectable LED Puck Lights
Your recessed or surface-mounted accent lighting installations this year also avoided one of the most daunting steps for homeowners and businesses: choosing the right light. With an integrated button to preselect white hues, our new CCT-selectable puck lights illuminated retail displays, personal collections, kitchen spice rows, and framed photos on floating shelves.
December: Lightshield™ LED Diffuser
And because the year isn’t over until it’s over, we wrapped things up just days ago with an innovation for those who love elegant results—even when projects are simple and free of technical complexity or tricky placements.
Our new Lightshield™ LED strip diffuser is set to make easy projects even easier in 2026, protecting your eyes while delivering the clean, finished look you love.
2025: A Story We Wrote Together
None of these LED launches or updates to our brand and initiatives would mean anything without the trust you place in us and the time you take to share your feedback. That’s why we say, without hesitation, that while we wrote much of our 2025 story, you helped write it too through your generous words and reviews. Here are a few that meant the most to us:
Looking Ahead to 2026
All that’s left to say is that if 2025 was a strong year, 2026 will bring an entirely new wave of change—life-changing LED advancements and, of course, even more benefits for you. And that’s not just anyone saying it, but someone very important to this company:
Thank you for being with us throughout 2025. Whether you’re closing out the year hard at work and enjoying the season’s rewards, or finally resting at home after months of effort, we hope a Flexfire light is illuminating that moment. Because that’s where we met you this past year—and where we’ll continue to meet you in the year ahead: Where Light Meets Life.
Happy New Year from Everyone at Flexfire!
