Where Light Meets Life
Build to last with up to 15-year warranties, our LED lighting is trusted by thousands. Whether you're a DIYer or a seasoned pro, we'll help you get it right.
Shop Premium LED Strips
Spec-Grade
Lights That Outlast
Your Remodel
Engineered with better components, Flexfire lights stay bright and true to color for years.
Find out why we're the best
Project Development
Your Project,
Expertly Designed
With over a decade of LED expertise, we offer personalized, responsive, and expert guidance for your projects. Always reliable, always free.
4.9/5 based on 3,000+ reviews
“These LED lights are awesome.
Easy to install, and the quality is great.”
Easy Setup
Illuminate Your
Vision, Effortlessly
Skip the hassle—Flexfire makes lighting seamless from first click to final installation, perfect for DIY enthusiasts. Sync with Alexa and Google Home via our Leona® Smart App.
“These LED lights are awesome.
Easy to install, and the quality is great.”
Shop Bestsellers
- High brightness: ~502 lm/ft
- Power: 4.4W/ft
- Up to 98 CRI: excellent color accuracy
- Medium brightness: ~300 lm/ft
- Power: 3.5W/ft
- Up to 97 CRI: excellent color accuracy
- High brightness: ~260 lm/ft
- Power: 5.5W/ft
- Thousands of colors, plus warm to cool white
- Extremely high brightness: 1019 lm/ft
- Power: 6.6W/ft
- Up to 94 CRI: great color accuracy
- Medium brightness
- Power: 4.4W/ft
- Vibrant colors, fits most applications
- Medium brightness: ~300 lm/ft
- Power: 3.5W/ft
- Up to 97 CRI: excellent color accuracy
- High brightness: ~293 lm/ft
- Power: 5.8W/ft
- Thousands of colors, plus warm white: 3000K
- High brightness: ~517 lm/ft
- Power: 4.6W/ft
- Warm to cool white: 2700-6200K
Leona® Smart Home System
Light Up Your World
the Smart Way
Transform your house into a smart home with controllers, remotes, and smart sensors compatible with your smart speakers. Set schedules that flow with your daily routine, or automate circadian-synced lighting to perform your best.
Discover More →
Leona® Smart Home System
Light Up Your World the Smart Way
Transform your house into a smart home with controllers, remotes, and smart sensors compatible with your smart speakers. Set schedules that flow with your daily routine, or automate circadian-synced lighting to perform your best.
Shattering the Standard
Experience the difference with our innovative approach
Upgraded Copper Components
Double the thickness of the industry standard, our top-grade engineered strips mean longer run lengths, better heat dissipation, and sturdiness during installation.
Higher Chip Density
Our primary white strips feature more closely spaced LEDs than those of our competitors, providing seamless illumination that really shines.
High CRI
Color Rendering Index (CRI) tells you how closely your light compares to the sun, with 100 CRI as an exact match. Our 95 to 98+ standard far exceeds industry norms.
Up to 15-Year Warranty
We know our lights are built to last and our warranty shows it. No LED light lasts a lifetime, but ours get the closest.
Human-Reviewed
Every order you place is reviewed by a knowledgeable team member to confirm component and light compatibility so you can buy with confidence.
Lifetime Support
Our expert team is eager to help from project development to installation and beyond.
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Bright Ideas Start Here
Our blog is your go-to source for lighting inspiration, how-to guides, and expert tips to make your space shine bright.
Explore Our Blog
Try Our LED Project Builder
You share the vision, we make it happen. Get everything you need for your lighting setup in one easy order.
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Fast Shipping
Money-Back Guarantee
Up to 15-Year Warranty
Expert Support
