The Flexfire Difference
Flexfire makes it easy to create vibrant and functional spaces for comfort, work, and play. Whether you’re a DIYer or a pro, we inspire you to bring your visions to life and live better.
What We Do
Improve
We offer better lighting for better results. Flexfire delivers pro-grade performance that lasts.
Empower
Smart, simple solutions that put you in control of your lighting vision. Flexfire helps you design and customize your space with ease.
Connect
Lighting that creates moments worth remembering. With Flexfire, your space becomes a reflection of you, bringing joy and connection to everyday life.
What Sets Us Apart
Superior Product Quality and Performance at a Reasonable Price
Upgraded Copper Components
Double the thickness of the industry standard, our top-grade engineered strips mean longer run lengths, better heat dissipation, and sturdiness during installation.
Higher Chip Density
Our primary white strips feature more closely spaced LEDs than those of our competitors, providing seamless illumination that really shines.
High CRI
Color Rendering Index (CRI) tells you how closely your light compares to the sun, with 100 CRI as an exact match. Our 95 to 98+ standard far exceeds industry norms.
Up to 15-Year Warranty
We know our lights are built to last and our warranty shows it. No LED light lasts a lifetime, but ours get the closest.
Human-Reviewed
Every order you place is reviewed by a knowledgeable team member to confirm component and light compatibility so you can buy with confidence.
Lifetime Support
Our expert team is eager to help from project development to installation and beyond.
What Sets Us Apart
Superior Product Quality and Performance at a Reasonable Price
Upgraded Copper Components
Double the thickness of the industry standard, our top-grade engineered strips mean longer run lengths, better heat dissipation, and sturdiness during installation.
Higher Chip Density
Our primary white strips feature more closely spaced LEDs than those of our competitors, providing seamless illumination that really shines.
High CRI
Color Rendering Index (CRI) tells you how closely your light compares to the sun, with 100 CRI as an exact match. Our 95 to 98+ standard far exceeds industry norms.
Up to 15-Year Warranty
We know our lights are built to last and our warranty shows it. No LED light lasts a lifetime, but ours get the closest.
Human-Reviewed
Every order you place is reviewed by a knowledgeable team member to confirm component and light compatibility so you can buy with confidence.
Lifetime Support
Our expert team is eager to help from project development to installation and beyond.
Exceptional Service
More than just assistance—Flexfire’s support team members are trusted guides, helping customers every step of the way on their lighting journey.
Expert Support
We provide tailored advice on how your products work and how to install them, making sure your project is the perfect fit and supported every step of the way.
Empowering Resources
From a proprietary Project Builder, which lets you quickly put together and purchase a complete project, to easy-to-follow guides that walk you through every step—from first click to finished installation—we’ve got you covered.
Commitment to Deliver
Our team carefully double-checks every order before shipping to ensure all the parts work together and fit your vision, without slowing down delivery to your doorstep.
Simple Installation & Smart Design That’s Made for You
Easy enough for first-timers, powerful enough for pros.
Plug-and-Play Connectors
Skip the soldering hassle—Flexfire’s connectors make installation fast and foolproof, especially if you’re into DIY.
Smart App Integration
Control your lighting with ease! Sync your lights with our Leona® Smart app for easy setup, customization, and automation—all from your phone or tablet.
Meet Emily & Eric
Emily and Eric Bua, the visionary owners of Flexfire, know a thing or two about reinvention. Leaving behind their life in Texas, they set off on an adventure across the country in an RV, welcoming their third child along the way. Their journey eventually led them to Tennessee, where they now live with their three kids.
Emily and Eric acquired Flexfire to help others transform their spaces and lives, believing that lighting, like life, should be both innovative and meaningful.
The Bright Minds Behind Our Lights
The Flexfire team is a group of innovators and problem solvers passionate about making lighting effortless and tailored to modern living. As a group of dedicated engineers, designers, and award-winning customer support specialists, we believe that light shapes lives and love transforming your spaces into something truly inspiring.
Our Track Record
77K+
Transformed Spaces
41K+
Customers Empowered
3.3M+
ft of Linear LEDs Sold
4.9/5
Stars 3K+ Reviews