Welcome to the New Flexfire: A Brighter Future Focused on You
Human-centric lighting deserves a human-centric vision. Flexfire's rebrand focuses on you, offering the same high-quality lighting systems you trust.
For over 10 years, Flexfire has pushed the boundaries of LED strip lighting, engineering premium solutions trusted by people like you: driven business and homeowners, as well as skilled designers, architects, and creators worldwide.
Today, we’re proud to introduce a bold new chapter in our story—a complete brand makeover that reflects not only a renewed look but also an exciting direction.
Why We’re Changing: Beyond the Product
When we started, Flexfire was laser-focused on performance, wattage, lumens, CRI, and all the specs that power your best projects. And while those still matter (a lot!), we’ve found something that matters even more: how our lights make you and the people you care about feel.
We’ve heard thousands of your success stories: how a lit wine track brought your restaurant to life, how our LEDs set the mood for your wedding, how you painted and exhibited your masterpiece under our glow, and how our strip lighting helped your house become a home.
Yes, our products do more than just illuminate spaces; they inspire confidence, creativity, and connection. That’s why we’ve evolved our whole approach—from focusing on what we make to who we make it for: you and how lighting empowers your vision.
A New Look. A New Direction.
This rebrand is more than just a fresher design. We really want our image to represent our growth and who we’re becoming:
- Our new logo combines innovation and warmth, showcasing the precision and experiences our lighting helps you create.
- We chose clean, modern fonts and thoughtfully selected colors to resonate not just with your eyes, but with your emotions and what we provide: full-of-character lighting that leaves a clear mark.
- We crafted a look that combines technical excellence and emotional depth—the two main components of the projects you’ve achieved with us through the years.
- We’re showcasing more people and places where our products shine, bringing real, life-changing experiences into focus.
What Remains at the Core: Our Unshakable Standards
While our appearance has evolved, our fundamental values remain the same. Why make a change to something that’s proven to work? We’re committed to offering you these as we always have:
If anything, our rebrand sharpens our focus on supporting you—not just as a customer, but as a creator. We’re not here to be another distant lighting company; we’re here to be your lighting partner: someone who guides you through decisions, helps simplify the process, understands and shares your vision, and celebrates it coming to life.
Our New Motto: Where Light Meets Life
Flexfire now operates with a more straightforward mission statement that captures the purpose that drives our work each day:
Where Light Meets Life
Our lights have always done more than brighten a room. They’ve lit up ambition, expression, comfort, creativity, celebration, and long-lasting enjoyment—and that’s exactly what we want to keep doing. This is what we aim to do moving forward:
- Help you feel confident in your projects, with expert tools and support.
- Inspire joy and pride in the spaces you bring to life.
What’s Next: Built Around You
As part of this evolution, we’re rolling out:
- A more intuitive website and product discovery experience to make your journey seamless and satisfying—from selection to installation (more coming soon!)
- Enhanced tools, project inspiration and insights, and support
- A greater emphasis on your stories, not just our specs
Keep in mind: This rebrand is not a finish line—it’s a launchpad. The best of Flexfire is yet to come, and we’re building it with you in mind.
Ready to See What’s New?
To you, our loyal customers, partners, and community, a BIG thank you. You’ve helped shape who we are today, and you’re at the heart of where we’re headed.
We invite you to explore this new chapter of Flexfire, discover the tools and inspiration we’ve created for you, and continue sharing your incredible lighting stories with us! It’s time to keep building together—only now, it’s something even brighter.
